January has arrived. We leave behind the Christmas days and the three wise men, with their gifts. And now ... the Winter Sales are coming! All brands offer discounts and very attractive prices in their collections.
At Toni Pons we don’t want you to miss the opportunity to get all our models of Winter shoes at incredible prices. Boots, booties for women, booties for men, derbies, winter espadrilles and our collection of slippers for women and for men, all with an irresistible discount.
But, do you know what is the origin of the sales? Do you know where the tradition of lowering the prices of products, such as clothing or footwear, comes from?
The origin of the sales goes back to the Great Depression caused by the crash of the New York Stock Market in 1929, which led almost the entire world to a deep economic crisis.
The United States wanted to fight in some way this crisis and the big drop in sales that it had caused. Therefore, some companies dedicated to retail decided to unite under the name of "Federated Department Stores Inc." and began selling the stocks that remained in their warehouses just after the end of the season. So that they could obtain an economic benefit, even if it was less, and they avoided accumulating products in their warehouses that, in the long run, would cause losses and occupy the space necessary for new products.
This initiative was very successful immediately and soon arrived in other countries.
Now that you know the origin of this campaign, do you want to take a look at our Winter sales? HERE
Sales Code: WINTERSALES2019